So why don't more people know about and own Pink Emeralds? Well, there are a number of good truthful answers to this question but to be brief, the best answer is because Pink Emeralds are so scarce and rare, very few in the jewelry trade have gone to the trouble and expense to market them to the mass general public since their very limited supply didn't warrant the great expense it would cost to create public awareness and demand for these gems. The good news is that because of the miracle of internet, and a front page story about Pink Emeralds in National Jeweler Magazine, the obscurity of Pink Emeralds is no longer an issue. Actually, the situation is currently quite the opposite.

This new found notoriety of Pink Emeralds, along with the fact that actor Ben Afflack recently gave singer and actress Jennifer Lopez an engagement ring with a 6 carat pink, rather than white, center stone, has started a "Think Pink" craze in the jewelry industry that is sure to help Pink Emeralds become very popular and more sought after. This increased demand for Pink Emeralds mixed with the very limited actual supply, should translate into greater value for those lucky ladies who are indeed "Thinking Pink" when it comes to assessing their jewelry needs and precious desires or those collectors and investors who understand rarity and supply side economics.

ISN'T THE GEMSTONE MARKET CONTROLLED BY A MONOPOLY?

Monopoly control is a characteristic feature of the market for only a single gemstone: the diamond. All other gems are free-market commodities, and price and availability are functions only of supply and demand. Because of the very limited supply of Pink Emeralds and strong growing demand, we see the development of a natural monopoly rather than an artificial monopoly being to be created within the Pink Emerald market which should have very good repercussions on upward price movement.